Police response and prevention activity

In October 2021 Police Scotland launched the ‘That Guy’ campaign, which focuses on male sexual entitlement and misogynistic attitudes that act as enablers to serious sexual offending. At June 2023 Policing Performance Committee, Police Scotland reported that the campaign had been viewed over one million times
across various social media platforms.

Other campaigns include ‘Domestic Abuse is everybody’s business’ #ReportDomesticAbuse. The campaign sought to warn potential perpetrators and to encourage reporting of domestic abuse, including by requesting a disclosure under the Disclosure Scheme for Domestic Abuse Scotland (DSDAS). DSDAS gives people the right to ask about the background of their partner and it also gives concerned relatives and friends the right to ask about someone else’s partner and if they have been abusive in the past.

Police Scotland is fully involved in delivery of the Equally Safe Strategy, working with a range of partnership groups with focus on reducing violence against women and girls such as Fearless Glasgow, a consortium of Universities, Colleges, third sector organisations and Police Scotland in Glasgow and the West. This has led to an increase in reporting of incidents which may suggest increased confidence in the potential response victims will receive, as reported in 2023.